When ON24 started to use our teams we soon found they lacked a comprehensive brand guide. Their internal team had begun crafting one in Figma, to enable a shareable brand system, but lacked the resources to complete it. I worked with their executive and marketing team to have my teams finish out the brand guide in Figma, empowering cohesive design across all design vendors. We then used that guide to create a desktop and mobile UI brand systems in Figma to support the website linked. Sketchdeck continues to produce design assets for ON24 under this direction.

Okta’s internal creative team at leaned on my direction/design/team to create the brand identity for 1) Auth0 2) Auth0.org 3) Auth0.org's 4x sub-brands. We based all the sub-brands off the Okta brand bible to create 6 cohesive sub-brand identities that still differentiated them for specific use cases/audiences. View the sub-brand visual guide linked below.

The link below showcase the Auth0.org website UI design based on my brand bible for Auth0 (not included) and the Visual Treatments Index for the 4x sub-brands for dot org.

When I returned to Sketchdeck as a Design Director, the first project they had me lead was the rebrand of Sketchdeck. I managed the teams and directed the creative for this first version of the new Sketchdeck Visual Brand Guide. This guide has since been further developed to include UI specifications.

This was a training presentation I created while directing teams at Sketchdeck. While this isn't glamorous or a consumer facing engagement, it's cool to me cause I was improving designers skills and execution by teaching them principles of design.

For this venture capital firm I created the moodboards, identity, and guide that then supported the creation of the attached keynote deck. Deck linked below has been revised to not include confidential content - the original deck had 35 slides.